Google Shopping Services
Shoppers can see your product, your price, and your store name before they even click. That’s what makes Google Shopping one of the most direct ways to turn searches into sales. We build and manage campaigns that put the right products in front of the right buyers, and keep your margins in mind while we do it.
Get Your Products In Front Of People Ready To Buy
Think about how you shop online. You search for something, glance at the pictures, compare prices, and click the one that looks right. Google Shopping sits at exactly that moment. The trouble is that a Shopping campaign is only as good as the data behind it. A weak product title, a messy feed, or a lazy budget split can quietly eat your profit for months. At Mindnovative, we manage Shopping campaigns with an eye on what actually matters: which products sell, which ones lose money, and where the next pound or rupee should go. Whether you stock fifty products or fifty thousand, we’ll organise your catalogue, sharpen your feed, and build campaigns around the numbers that pay your bills.
Our Google Shopping Services Include
Product Feed Optimisation
Your feed decides when your products show up and how good they look when they do. Get it right and everything downstream gets easier.
- Product title and description rewrites
- Image, category, and attribute clean-up
- GTIN, brand, and availability checks
- Feed rules and supplemental feeds
Merchant Center Setup and Management
Merchant Center is where it all starts. We’ll set it up properly, or fix it if something’s gone wrong.
- Account setup and verification
- Shipping, tax, and returns settings
- Disapproved product fixes
- Policy and compliance monitoring
Standard Shopping Campaigns
Want full control over bids, products, and search terms? Standard campaigns give you exactly that.
- Product group structure by margin or best-seller
- Priority settings for tighter control
- Search term review and negative keywords
- Bid adjustments by device, location, and audience
Performance Max for Retail
Google’s automated campaigns can reach shoppers across Search, Shopping, YouTube, and Gmail. They work best with a steady hand on the wheel.
- Asset group planning
- Audience signal setup
- Product segmentation
- Brand and non-brand traffic control
Local Inventory Ads
Got a physical store? Show shoppers nearby what’s on your shelves right now.
- Local feed setup
- Store pickup and in-store availability
- Local product page configuration
- Store visit and footfall tracking
Tracking, Reporting, and Profit Insights
Revenue is a nice number. Profit is the one that matters. We make sure you can see both.
- Google Analytics 4 and conversion setup
- Revenue and ROAS tracking by product
- Margin-based reporting
- Dashboards you can actually read
Google shopping related
Work
Strengthening digital visibility for cybersecurity services
We focus on improving search visibility for cybersecurity solutions, connecting with relevant business audiences, and building a stronger digital presence to support qualified lead generation and business growth.
Building search visibility in the semiconductor industry
We focus on strengthening organic search performance, improving technical SEO, and helping industry professionals discover VSMC’s semiconductor manufacturing capabilities, technologies, and services through search.
Connecting more customers with restaurant catering options
Our Proven Process
Our Google Shopping feed audit identifies areas where your current campaigns are performing well, as well as areas that need improvement. This includes analysing your current spends to ensure you are getting the best return on investment.
Through competitor research and drilling into search trends and your own data, we can help you find the most relevant search terms or audiences to target, and which approach will most effectively deliver the right results.
Our expert strategists will come up with a sophisticated strategy to get your brand in front of the right people and drive the action you want. Through brand immersion and a wider understanding of your target audience, we structure granular campaigns where relevancy and value are clearly showcased to the end user. We use advanced targeting techniques to ensure your ads reach your target audience, increasing the likelihood of conversions.
We believe in continual data-driven improvement. We’re constantly optimising performance, using in-platform and analytics data to ensure that campaigns are delivering on targets and can be scaled to help you grow. By combining a human touch with the latest in Google technologies in automated bidding and offline conversion tracking, we spot trends and opportunities that enhance campaign output across all placements.
And we’re transparent every step of the way! With tailored reporting that’s always accessible, you can stay on top of performance to ensure that campaigns consistently deliver the results you need to achieve in paid activity.
Feed audit and research
We start by looking under the bonnet: your feed, your account structure, your current spend, and your competitors. We’ll find what’s working, what’s leaking money, and which products deserve more attention than they’re getting.
Strategy and structure
Next, we plan the account around your goals. That might be a revenue target, a return on ad spend, or a profit margin you need to protect. We build the campaign structure around your products, not a generic template.
Launch and optimise
Once campaigns are live, the real work begins. We check search terms, shift budget toward top performers, pause the duds, and keep testing titles, images, and prices. Small improvements, made regularly, add up faster than you’d expect.
Reporting
You’ll get clear updates on spend, sales, ROAS, and what we’re changing next. If a week goes badly, we’ll tell you why and what we’re doing about it.
FREQUENTLY ASKED QUESTIONS
While Google Search helps users find information across the web, Google Shopping is specifically tailored to facilitate online shopping by providing product listings, prices, and shopping-related features.
Standard Shopping campaigns provide more control over bidding and targeting, while Smart Shopping campaigns automate these aspects using machine learning to maximise conversion value.
Google Marketplace, now known as Google Shopping, has evolved significantly from its early days as Froogle. It has transitioned from a free product listing service to a combination of free and paid listings, integrating sophisticated advertising options and enhanced user experience features. This evolution reflects Google’s strategy to make Shopping a competitive and comprehensive marketplace for both retailers and consumers.
Google Shopping Management is the process of creating, optimising, and managing Google Shopping campaigns to promote products and drive sales on the Google platform. It involves various tasks and strategies aimed at maximising the effectiveness of Google Shopping ads and improving the overall performance of e-commerce businesses.
Google Shopping Ads, also known as Product Listing Ads (PLAs), are visual ads that appear on Google Search and Google Shopping results. They display product images, prices, store names, and other product details.
Google Merchant Centre allows you to upload and manage your product data so that it’s available across Google services.
The product data feed must comply with Google’s specifications and policies, including accurate product titles, descriptions, prices, availability, and valid GTINs (Global Trade Item Numbers) where applicable.
Products are ranked based on a combination of bid amount, product data relevance, and the quality of the landing page experience.
What is Google Shopping?
Google Shopping lets you show products with images, prices, and store names directly in Google results. People searching for something to buy see these listings before they click through to your site.
How is Google Shopping different from Google Search ads?
Search ads are text-based and triggered by keywords you choose. Shopping ads are built from your product feed, and Google matches them to relevant searches. Shopping ads also show the product itself, which tends to attract more serious buyers.
What is Google Merchant Center?
Merchant Center is where you upload and manage your product data. Google uses it to create your Shopping listings. It’s separate from the ads themselves, which you run through Google Ads.
Why are some of my products not showing?
There are usually a few suspects: disapproved products, missing information such as GTINs, weak titles, low bids, or poor landing pages. A feed audit normally finds the problem quickly.
Should I use Standard Shopping or Performance Max?
It depends on your products and how much control you want. Many accounts do best with both, using Standard for tight control over key products and Performance Max for wider reach. We test, compare, and adjust based on the results.
What budget do I need for Google Shopping?
There’s no fixed minimum. What matters is having enough to get useful data for your best products. We’ll recommend a starting budget based on your catalogue, your market, and your targets.
Which numbers should I track?
Start with conversions, revenue, ROAS, and cost per sale. Beyond that, we look at profit margin by product, because a high-revenue product that barely breaks even can quietly drag your results down.