Microsoft Ads Services
Everyone fights over Google. Fewer brands bother with Bing. That gap is where smart advertisers pick up cheaper clicks, steadier leads, and an audience their competitors haven’t noticed yet. We’ll help you get in there first.
Microsoft Ads Services
Everyone fights over Google. Fewer brands bother with Bing. That gap is where smart advertisers pick up cheaper clicks, steadier leads, and an audience their competitors haven’t noticed yet. We’ll help you get in there first.
The Search Engine Your Competitors Forgot
Ask most marketers where they spend their search budget and you’ll hear one name. Google gets the lion’s share, so Google gets the bidding wars, the rising costs, and the crowded results page. Microsoft Advertising (still called Bing Ads by plenty of people) works differently. Competition is lighter, clicks often cost less, and the people searching are real buyers. Many of them are on work computers running Windows, Edge, and Outlook, which makes Microsoft a quietly good place to find business decision-makers. At Mindnovative, we run Microsoft Ads as its own channel, not as a copy of your Google account. We plan it, test it, and optimise it on its own terms, so you get a platform that earns its place in your budget.
Our Microsoft Ads Services Include
Microsoft Search Ads
Be there when someone types in exactly what you sell, across Bing, Yahoo, DuckDuckGo, and more.
- Keyword research built for Bing behaviour
- Ad copy written for each audience
- Match type and negative keyword control
- Bid strategies tied to your goals
Microsoft Shopping Campaigns
Put your products in front of buyers with images, prices, and store names right in the results.
- Merchant Center feed setup and clean-up
- Product title and category improvements
- Smart bidding by margin or best-sellers
- Product group structure and testing
Microsoft Audience Network
Reach people beyond the search box with native ads placed on sites such as MSN and Outlook.
- Native and display ad setup
- Interest and in-market targeting
- Image and headline testing
- Awareness-to-action campaign flows
LinkedIn Profile Targeting
Microsoft owns LinkedIn, which means you can narrow your ads by company, industry, or job function. It’s a real edge for B2B.
- Industry and company filters
- Job function bid adjustments
- Decision-maker audience layers
- Lead quality tracking by segment
Multimedia and Visual Ads
Add pictures to your search ads and stand out from plain text results. Not many advertisers use them yet.
- Multimedia ad creation
- Image selection and testing
- Creative refresh schedules
- Click-through rate monitoring
Remarketing and Conversion Tracking
Win back visitors who didn’t convert the first time, and make sure you can see exactly what’s working.
- Universal Event Tracking (UET) tag setup
- Conversion goal configuration
- Remarketing list creation
- Google Ads campaign imports, reviewed and adjusted
Microsoft ads related
Work
Strengthening digital visibility for cybersecurity services
We focus on improving search visibility for cybersecurity solutions, connecting with relevant business audiences, and building a stronger digital presence to support qualified lead generation and business growth.
Building search visibility in the semiconductor industry
We focus on strengthening organic search performance, improving technical SEO, and helping industry professionals discover VSMC’s semiconductor manufacturing capabilities, technologies, and services through search.
Connecting more customers with restaurant catering options
Industrial & Manufacturing
More
Scaling lead generation for a niche industrial brand across North America
Reaching the right buyers for a specialist industrial product across two international markets without burning budget on the wrong audience.
187%
64%
5%
Energy & Utilities
More
Building visibility and lead flow for a niche B2B energy business
Business energy procurement is a complex sell. Here’s how we built visibility and lead flow from the ground up.
72%
400+
65%
Our Proven Process
Our audit identifies areas where your current campaigns are performing well and what needs improving. This includes analysing your current spends to ensure you are getting the best return on investment.
Through competitor research and drilling into search trends and your own data, we can help you identify the most relevant search terms or audiences to target, and which ad types will most effectively deliver the results you want to see.
We create tailored marketing strategies using real data and compelling creatives that connect with your audience and maximise conversions.
Continuous optimisation and transparent reporting ensure your campaigns improve month after month with measurable ROI.
Audit and research
Already running campaigns? We’ll go through them line by line to see what’s pulling its weight and what’s wasting money. Starting from scratch? We’ll look at your market, your competitors, and who’s actually searching for you. Either way, we start with the numbers.
Strategy and build
Next, we plan the account around your goals, whether that’s leads, sales, or sign-ups. We write the ads, structure the campaigns, and set up tracking before a single pound or rupee is spent. Nothing gets copied across from Google without a second look.
Launch and optimise
Once campaigns are live, we keep a close eye on them. Bids, keywords, audiences, and ad copy all get adjusted as data comes in. Small tweaks made often usually beat big overhauls made rarely.
Reporting
You’ll get reports you can actually read. They show what you spent, what it produced, and what we plan to do next. No jargon walls, and no hiding the bad weeks.
FREQUENTLY ASKED
QUESTIONS
Our audit identifies areas where your current campaigns are performing well and what needs improving. This includes analysing your current spends to ensure you are getting the best return on investment.
Through competitor research and drilling into search trends and your own data, we can help you identify the most relevant search terms or audiences to target, and which ad types will most effectively deliver the results you want to see.
We create tailored marketing strategies using real data and compelling creatives that connect with your audience and maximise conversions.
Continuous optimisation and transparent reporting ensure your campaigns improve month after month with measurable ROI.
Continuous optimisation and transparent reporting ensure your campaigns improve month after month with measurable ROI.
Continuous optimisation and transparent reporting ensure your campaigns improve month after month with measurable ROI.
Continuous optimisation and transparent reporting ensure your campaigns improve month after month with measurable ROI.
What are Microsoft Ads?
Microsoft Ads, officially Microsoft Advertising, is a pay-per-click platform that shows your ads on Bing and across the Microsoft network. It was previously known as Bing Ads.
Is Microsoft Ads the same as Google Ads?
No. They’re separate platforms with different audiences, ad networks, and features. They work in a similar way, but each needs its own testing and management to perform well.
Where will my ads appear?
Your ads can show on Bing, Yahoo, DuckDuckGo, and other partner search engines, as well as Microsoft properties such as MSN and Outlook. Exact placements depend on the campaign type you choose.
Is Microsoft Ads only worth it for B2B companies?
Not at all. B2B businesses benefit from the LinkedIn targeting options, but ecommerce stores, service providers, and local businesses can all see good returns.
Why do Microsoft Ads often cost less than Google Ads?
Fewer advertisers are bidding on the same keywords, so clicks tend to be cheaper. Costs vary by industry, so we’d never promise a number, but many businesses see a lower cost per click.
Can you import my Google Ads campaigns?
Yes, and it’s a handy shortcut. But we never leave an import as it is. We review the structure, rewrite what needs rewriting, and adjust bids so the account suits Microsoft’s audience.
How do you track conversions?
We install a Universal Event Tracking (UET) tag on your site. It records actions such as purchases, form fills, and calls after someone clicks your ad, so you can see what each campaign delivers.
What budget do I need to get started?
There’s no minimum spend. You set a daily or monthly budget that suits your goals, and we’ll recommend a starting level based on your market and keywords.